Following their recent recognition, the founders have secured an unexpected boost: Sportsklubben Brann has taken an ownership stake in their company. The investment marks a rare move for the club and signals growing confidence in the technology the Bergen team is building.
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The AI-powered analytics company PlayIQ has closed a new funding round of NOK 4 million — and among the new backers are Sportsklubben Brann and a former Meltwater executive. The investment marks an unusual step for a football club and signals renewed ambition for PlayIQ’s platform, which converts match footage into tactical insights and real-time data.
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Bergen-based startup PlayIQ believes top-level clubs are making million-kroner decisions without solid data. Led by founder and CEO John Are Brue together with serial entrepreneur Andreas Sundal, the company uses AI to analyse match video and extract over ten million data points from every filmed game. The platform replaces manual coding, delivers tactical insights and real-time stats, and is already being tested with pilot partners Norsk Toppfotball and SK Brann.
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