PlayIQ is strengthening its push into international elite football. Morten Bredesen Føske joins the company's Advisory Board with a clear brief: strategic introductions and access to decision-makers at clubs, coaches and academies - starting with Italy.

Morten is the founder and CEO of iTalent Football, and has spent more than 20 years building an extensive network across Italian and international football. He is the grandson of Per Bredesen, the former AC Milan and Lazio player and the first Norwegian to win the Scudetto, and combines those deep roots in Italian football with a modern international network.

PlayIQ turns ordinary match and training video into football intelligence clubs can act on - from performance analysis and scouting to physical data. This month the company also installed its first venue camera, at IL Bjarg's Stavollen, recording every match and training session automatically. The next step is to bring that platform to clubs and academies outside Norway, and Italy is the natural first market.

Andreas Sundal, Co-Founder and Co-CEO of PlayIQ: "Italian football has a culture of analysis and tactical detail that fits what we build. Morten knows that world from the inside, and he opens doors we could not open on our own. Having him on the Advisory Board is a big step for us."

Morten Bredesen Føske: "What PlayIQ does with video is the kind of insight clubs in Italy have wanted for years without being able to afford it. I look forward to introducing the team to the people who can put it to use."

Morten joins a governance team that combines elite club operations, international software scale-up experience and legal expertise. Meet PlayIQ's Board of Directors and Advisory Board at playiq.no/company/board.